Did you know that most potential home buyers look online for your property listing even before they reach out? Real estate listing descriptions matter when it comes to selling a home. A compelling listing is a way of making the first impression to your buyers. Writing one does not have to be difficult, In fact, here is a free guide for writing a compelling real estate listing.

Don’t imitate others

Most people think they should write their real estate listing in a specific way they have seen done. Copying other listings is the one of the worst things you can do because potential buyers notice marketing that stands out. Create something that will entice buyers and market your property.

Write an accurate description

You should have a clear-cut real estate listing. If you say the place is in excellent condition when you know the lights are not working or it smells of sewer, that is being dishonest. A buyer is turned off when they realize everything is not as you said. Also, it may lead to real issues in the future.

Instead, accept the flaws, and hopefully fix them before selling the home. If not, let the potential buyer know what exactly to expect.

Have a good structure

A good real estate listing should have a good structure similar to when you write a college essay. The listing needs to follow this order:

  • An eye-catching Headline that looks different from the rest
  • Right to the point opening statement
  • Describe features in a narrative, compelling and inspiring way. Here you can talk about the number of bathrooms/bedrooms, location, size and even square footage of the property.
  • Tell buyers what to do by adding the call to action
  • Include your Content info when allowed

Avoid words that can cause red flags

Words paint a picture of a property’s worth, but, when not used properly, they can cost you. A study by Zillow shows words such as “fixer upper”, “a few cosmetic updates,” “bargain,” or “nice” can hurt your property listings. These words mean your listing needs a lot to be fixed before they can move in. Instead use words that add value like “luxurious”, “landscaped” or “impeccable”. Again, only if it is true.

Refrain from overselling the property

There is a line between overselling the property and painting a positive picture of the property. The goal should be to havie a precise and clear home listing description. Real estate descriptions are all about helping buyers visualize the property using words. Too many adjectives feels like overselling. It is a turn off to buyers.

Always include professional photos

Excellent images include much more than a picture. They lure buyers and make them feel as though they already own the home. It’s like they can reach and touch it. The emotions they evoke in potential buyer and can make them buy the property. Tell the story with words and photos to set yourself apart in any real estate market.